CREATIVE DIRECTOR
SIMON
ROLLAND
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ABOUT
I build systems that make ambitious creativity sustainable.
25+ years directing visual work across video, motion design, and photography. From museum exhibitions to regulated industry campaigns to outdoor brand content — I connect strategy to execution.
CAPABILITIES
Brand Strategy Video
Production & Direction
Motion Design & 3D
Photography & Art Direction
Creative Operations
Western North Carolina · Available Remote
01
BRAND TRANSFORMATION
COGNATIVE MTB
Art Director · Brand Strategy · Photo/Video Direction
THE CHALLENGE
FROM TRADITIONAL TO CONTEMPORARY
Cognative needed to shift brand perception from "traditional workwear" to "contemporary and aspirational" — without losing their core mountain-biking audience.
Led complete brand transformation: visual identity refresh, photo and video direction, and Shopify optimization focused on conversion and user experience.
Visual Identity
Photo Direction
Shopify UX
Video Production
Brand Audit
BRAND STRATEGY
DEFINING THE BRAND
— MISSION STATEMENT
Making clothes that let you focus on the trail. When your gear performs, you stay focused on the adventure ahead.
— VISION STATEMENT
Elevate every rider's experience through innovative apparel that inspires them to explore and enjoy the trail to the fullest.
— BRAND PROMISE
Crafting ride-friendly gear that feels like a second skin, so you can focus on the joy of the journey.
— UNIQUE SELLING POINT
Performance workwear engineered for the trail — blending durability with contemporary style for riders who demand both.
— CORE VALUES
Authenticity · Performance · Community · Adventure · Sustainability
— COMMUNICATION STYLE
Confident but approachable. Speaks to riders as peers, not customers. Technical when needed, casual always. Celebrates the ride, not just the gear.
DELIVERABLES
Brand Strategy · Brand Voice Guidelines · Photography Direction · Visual Identity System · Campaign Concepts
TYPOGRAPHY SYSTEM
MONTSERRAT
Poppins Medium
Nunito Sans Light
COLOR PALETTE
PHOTOGRAPHY DIRECTION
Natural lighting · Authentic moments · Rugged environments · Human connection · Action + lifestyle balance
02
LIFESTYLE BRAND
BÙ WINE
Photo Direction · Video Direction · Creative Concept
WHERE OLD MASTERS MEET NEW MOMENTS.
THE APPROACH
BÙ is a women-founded organic wine brand with a refined European sensibility. For their content strategy, I directed a series juxtaposing Renaissance masterworks with contemporary wine culture — a visual concept that honored the brand's Italian roots while creating scroll-stopping social content.
Every frame maintained their warm, elevated aesthetic across editorial photography and social platforms. The visual language bridged centuries — classical composition meeting modern moments.
Photography
Video
Social Content
Creative Concept
03
BRAND FROM SCRATCH
GO
POTLUCK
Brand Strategy · Creative Direction · Product Development
THE APPROACH
BUILT FOR FAMILIES, BOUGHT BY GIANTS
Go Pot Luck was built from zero — brand strategy, visual identity, product development, and launch. Research pointed to families as the target, so we created character-driven packaging that turned each hummus flavor into a personality kids would connect with.
I directed the design team on visual identity, supervised UX for the website, shot the food photography, coordinated influencer partnerships, and led the public launch event. Every touchpoint, concept to shelf.
Brand Identity
Packaging
Website
Photography
Launch Event
RESULTS
ACQUIRED
by
FONTAINE SANTÉ
Within months of launch, Go Pot Luck was acquired by Fontaine Santé — Quebec's dominant player in the fresh dips and spreads category. A brand built from scratch, validated by the market leader.
04
25+ YEARS IN PRODUCTION
VIDEO
PRODUCTION
Set Direction · Motion Design · Team Leadership
CAPABILITIES
FROM CONCEPT TO FINAL FRAME
Two decades of production experience across studio and location shoots, from initial concept through final delivery. I build sets, direct crews, and oversee post-production — comfortable leading a team of two or twenty.
Motion design and 3D animation for product advertising. Talking heads and corporate content. Brand films and commercial spots. Animation collaboration with Prix Iris-nominated filmmaker Thomas Corriveau on "Depuis le silence" (2016).
Whatever the format, the focus stays the same: clear vision, efficient execution, polished result.
Studio Production
Location Shoots
Motion Design
3D Animation
Post-Production
WORK IN MOTION
CLIENT WORK
CIELE
ATHLETICS
Photography · Video Direction · Brand Content
05
GET IN TOUCH
LET'S BUILD SOMETHING TOGETHER
Based in Western North Carolina · Available Remotely